Your privacy is very important to us. This privacy statement explains what data we collect from you and how we use it, in accordance with data protection.
The purpose of this statement is to explain the acquisition, processing and use (hereinafter referred to as: use) of personal data (hereinafter referred to as: data) that Ernst Klett Sprachen GmbH (hereinafter referred to as: publisher) will collect in the event of the customer making use of the website www.klett-sprachen.de.
2. Data controller, contact address
The data controller in accordance with data protection law is Ernst Klett Sprachen GmbH.
Should you have any queries regarding use of personal data or if you want to use legal assistance described herein, please contact us.
The use of customer data is strictly subject to current applicable law, in particular the German Federal Data Protection Act and the German Telemedia Act. Should the publisher need to use data for a certain purpose, which requires the consent of the customer according to these laws, we will explicitly request this consent from you. The customer can revoke consent at any time with future effect and/or object to the use of data in the future. The mere registration, use of services or acknowledgment of this statement is not a substitution for the express declaration of consent.
4. How we use personal data
4.1 Personal data we collect
In the event of a customer opening a Klett account (hereinafter referred to as: Customer Account) or if the customer visits or uses services, the publisher collects data. If the customer opens a customer account, certain personal details are requested. The only details that are obligatory are those that the publisher requires for the contractual relationship, in other words in order to provide services. If the customer visits or uses the publisher’s services, technical information, which the customer’s browser has transmitted to the publisher, will be collected and saved in the server log. Specifically, this refers to the IP address as well as data which the publisher has stored in the form of so-called cookies.
4.2 Processing and use of data
The publisher uses the data collected for four essential purposes, though not all data will actually be used for all purposes.
Personal data, like name and address, saved in the customer account (basic data) is used by the publisher as the foundation and administration of the contractual relationship.
The data concerning website usage (usage data) is used by the publisher for the technical processing of services used.
In addition, the publisher may analyse user profiles using a pseudonym (which cannot be linked to the data in the customer account) for advertising, market research and improvement of product range and resources, as long as the customer does not object to such a use of their data. Profiles such as these are generated using so-called cookies. The customer can prevent their data being used for this by adjusting the settings of their browser so that it does not accept cookies (see 8. Cookies).
Furthermore, the publisher collects, processes and uses the customer’s personal data for the following purposes:
During the online ordering process at www.klett-sprachen.de, necessary customer information such as name, invoice and delivery address, Email address and order and payment details, e.g. credit card details, is collected and used in order to process the order, for e.g. delivery and payment processing. If the customer wants to take advantage of preferential conditions, such as for teachers or trainees, the publisher needs proof of this status.
For the purposes stated above, the publisher will pass on data to a third party, such as an Internet payment service, e.g. credit card companies or to delivery services.
Furthermore, during the online ordering process, the customer can provide other details, such as company name, customer number, fax and telephone number or date of birth and also inform the publisher how they heard about the services or product.
4.2.2 Establishing contact and job applications
If the customer contacts the publisher, e.g. by email, the publisher will collect, process and use the data voluntarily provided only to the extent that this is necessary in order to respond to the request. This also applies to job applications.
4.2.3 Social networks
The publisher uses social plugins on its website. Social plugins are web applications that connect the website to selected social networks. Social plugins are not directly connected but have to first be activated by a click. The connection to social networks will not be made until this is activated, irrespective of whether the customer actually clicks on the social plugins or not. This connection allows the IP address and user data of the customer of the social network to be transmitted. Details about the social plugins used are explained in the following:
The publisher uses the video sharing service YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA („YouTube“) to present its videos.
Provided that the YouTube videos are linked directly on the publisher’s website, the content of the embedded YouTube videos will be directly transmitted to the customer’s browser. Simultaneously, certain data from the customer’s browser will be transmitted to YouTube. This happens regardless of whether the customer clicks on the video or not. The publisher has no control over the volume of data that YouTube collects in this way. Based on current information available to the publisher, it concerns the following data, in particular regarding the presentation of embedded YouTube videos:
1. pages viewed on our website that contain the video
2. data generally transmitted by the customer’s browser (IP address, browser type and version, operating system, time of day)
3. if the customer is registered and logged on to YouTube or Google, their user ID
Embedded YouTube videos can also be disabled using browser add-ons, so that no data collection takes place through YouTube.
4.3 Server log data
If the customer visits the publisher’s website www.klett-sprachen.de, the following data will be saved in a temporary log file: the IP address of the computer the customer is using, time and date of the visit, files downloaded, volume of data transmitted, type and operating system of the web browser used as well as the requesting domain. The saving of this server log data is absolutely necessary for technical reasons and to ensure system security. This data is solely used on an anonymous basis for statistical purposes and to improve the quality of the publisher’s website. Links between server log data and personal data from actual people will not take place.
4.4 Newsletter und direct mailing
Newsletter subscribers who no longer wish to receive the newsletter or direct mailings should click on the appropriate link which can be found in each newsletter or direct mailing. Disclosure of customer data to third parties will only occur if this is necessary for fulfillment of the newsletter service.
If the customer wishes to subscribe to the newsletter, the publisher requires an email address for this purpose and the customer can provide their name voluntarily. This data will only be used for communication with the customer in the context of the newsletter service. By subscribing to the newsletter, the customer consents to their data being saved for the purpose of delivery of the newsletter. This data will not be used for anything else. The customer can withdraw consent at any time.
Personal customer data (i.e. not anonymous or under a pseudonym as mentioned before) will be used by the publisher only with the explicit consent of the customer for purposes of matching promotional offers to the personal interests of the customer and/or inform the customer about special offers or new offers and products.
6. Disclosure of data to third parties
The publisher only discloses personal customer data to a third party outside of the Klett Group if the explicit consent of the customer has been given (cf. 3.) or if the transmittance of such data is necessary for providing the publisher’s services, such as delivery or invoicing, especially in the case of the customer making use of products or services from independent partner companies or if an agent responsible for processing the publisher’s transactions needs this data (such agents, unless you are explicitly informed otherwise, are only authorized to use the data to an extent which is necessary to provide the service).
Should the situation arise and subject to applicable law, government agencies may also request information or data from the publisher in order to carry out their legal duties, for example for the purpose of law enforcement.
7. Deletion of data
If customer data is no longer needed for the aforementioned purposes, it will be deleted. For technical and legal reasons, data deleted by the customer in the customer account will initially only be blocked and not completely deleted until later with a time delay, in order to prevent willful damage or data being deleted inadvertently.
After the contract has been fully executed and the purchase price paid in full, customer data will be blocked for further use and deleted after the expiry of fiscal and commercial regulations, if the customer does not explicitly give consent for the further use of this data.
The customer has the right at any time to request information on and modification, deletion or blocking of saved data. In this case please contact the publisher.
Cookies are used at various points on this website. Cookies are small text files that are automatically stored on the customer’s computer and saved to the browser. Their purpose is to make the publisher’s website more user-friendly, effective and secure. Furthermore, cookies enable the publisher’s system to recognise the customer’s browser and offer services. The customer can decide whether cookies are allowed by adjusting the browser setting so that they are notified before the cookies are saved and they will only be saved if the customer explicitly consents to this.
9. Google Analytics
The publisher uses Google Analytics on its website using the code anonymizeIp(). With this code, the last 8 bits of the requesting IP address are deleted before any further processing takes place. This ensures that the identification of the website user is not revealed. An approximate localisation (permissible under data protection law) however, remains possible.
On its website www.klett-sprachen.de, the publisher uses Google Analytics, a web analysis service owned by Google Inc. (hereinafter referred to as: Google). Google Analytics uses so-called „cookies“, text files that are saved on the customer’s computer and which allow the analysis of the customer’s use of the website. The information generated by the cookie concerning the customer’s use of the website is generally transferred to a Google server in the USA and stored there. However, by activating the IP anonymisation on this website, the customer’s IP address will firstly be truncated by Google within the member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional circumstances will the full IP address be transferred to a Google server in the USA and truncated there. On behalf of the website operator, Google will use this information to evaluate customer use of the website, to compile reports about website activities and to provide other services related to website and Internet usage to the website operator. Google will never associate your IP address with any other Google data. The customer can prevent cookies from being saved by setting the browser software accordingly; however, the publisher would like to point out that in this case the customer may not be able to fully utilize all the functions of the website. In addition, you may prevent Google from tracking the data (including IP address) generated by the cookie and your use of the website as well as the processing of this data by clicking on the following link and downloading and installing the browser plugin.
10. Measurement of the IVW and AGOF
The Scalable Central Measuring Method (Skalierbares Zentrales Messsystem: SZM) is used to identify statistical values concerning the use of an Internet site or app as well as for determining anonymous user profiles. For this purpose only anonymous measurements are collected. The aim of this measurement is to statistically evaluate the usage of websites. Thereby, the suitability and performance of Internet exposure as an advertising medium can be determined. This information is used for market research and media planning. At no point in time will individual users be identified. IP addresses are processed in truncated form, making the identification of an individual website visitor impossible. The SZM is not connected to advertising or used to establish contact with the Internet user.
Nevertheless, in the interest of individual information management, it is important to us to give all Internet users the option to decline SZM by setting an opt-out cookie.
11. Changing or deleting personal data in the customer account
The customer has the right at any time to access, modify or delete stored personal data and customer account settings.
Whenever the publisher refers to external Internet sites not operated by the publisher, in the form of links on the website www.klett-sprachen.de, the publisher is not responsible for compliance with data protection regulations on these websites. The respective provider or operator holds full responsibility for the content of any linked pages.
The publisher strives to protect its customers' data against unauthorized access, loss, misuse or destruction. Personal data can only be accessed by employees for whom access to such data is vital in order for them to carry out their duties and be able to offer customers services and products in the best possible manner. In addition to this, the publisher has procedural and electronic safeguards in place to protect its customers' personal data.
The exchange of personal data between the customer and the publisher via the website www.klett-sprachen.de is carried out via encrypted connections using the latest technology. In addition, the publisher takes appropriate technical and organisational security measures to protect the personal data stored against accidental or intentional manipulation, loss or destruction or access by unauthorized persons. Data processing and the security procedures we have in place are constantly being improved in line with technological developments. The publisher would like to point out to the customer that complete data security via communication by email cannot be guaranteed, therefore it is recommended that any confidential information be sent by post.
All employees of the publisher are of course bound by law to maintain data confidentiality in accordance with § 5 of the BDSG (Bundesdatenschutzgesetz: Federal Data Protection Act).
15. Storage of Data
The Publisher will only store customer data for as long as is required to provide services and accordingly, for as long as this is allowed by law.
16. Requesting information and withdrawing consent
On request, the customer can obtain information about stored personal data promptly and free of charge from the publisher. The publisher is at the customer’s disposal should they require modification, blocking or deletion of data or if the customer has any questions or suggestions concerning the topic of privacy protection. Consent given regarding the collection, processing and/or use of personal data can be withdrawn at any time for the future. In this case please contact:
Ernst Klett Sprachen GmbH
Last updated: October 2015