What is creativity?

Monday 15 March 2010

by Chaz Pugliese

Hello friends.

First of all, let me tell you how much I’ve been enjoying the conversations. So, thank you for making your voices heard here.

I guess I should clarify at this stage, what I’m talking about when I’m talking about creativity.

Leading creativity researchers like Howard Gardner distinguish between creativity and Creativity. The former is the everyday type of creativity, so to speak, the latter is the stuff geniuses are made of.  I’m interested in both, but since only the first type can be developed and learned,  this is what my book deals with.   Ok, what is, then, creativity? According to professor Robert Sternberg, creativity is the ability  to produce an idea (or a product) that is novel and has value.
Others have emphasized that creativity is rather, a cluster of skills, not one single ability. Still others have said that it’s not so important what creativity is, but where it is.

I’d be interested in your views on this, but what seems important to me, is to debunk a few powerful myths that have been around for decades, namely that 1. creativity is a gift from the gods above bestowed upon just a few lucky individuals. 2. creativity is genetic, a fixed trait, you either have it or you don’t. 3. as a corollary to (2), creativity cannot be learned and developed. 4. creativity is the result of certain personality traits.

I believe creativity is a habit of mind, you need to want to be creative and come up with new ways of doing things in the classroom. Famous jazz innovator Miles Davis once said ‘I’m always thinking about creating. My future starts when I wake up every morning. Everyday, I find something creative to do with my life’.

Your thoughts?

Chaz

3 responses to What is creativity?

  1. Hall Houston says:

    Although “creative” and “creativity” mean different things to different people, I think it’s wise that you give a clear definition.

    In a recent book on creativity titled Creativity 101 by James C. Kaufman, a psychology professor who specializes in creativity research, the author mentions a 2004 review of over 90 articles that appeared in major journals on creativity, only 38% of which gave a clear definition of the term. In journals that were not about creativity research, the rate was even lower, only 33%.

    I like the Sternberg definition you mention. A similar construct is the Geneplore model of creativity, originally from Finke, Ward and Smith’s book, Creative Cognition (also mentioned in Creativity 101). This model has two phases: generative and exploratory. The first phase, generation, is where you produce lots of new ideas. The second phase, exploration, is where you evaluate the ideas and choose the best one (or ones).I think many people associate creativity with the first phase alone, but the second phase is equally important.

    I’m looking forward to reading your book!

    • Chaz Pugliese says:

      Thanks for this Hall.
      You’re right about creativity being a very slippery concept: in a review of the state of the art a few years years ago, Donald Treffinger, himself a leading creativity researcher counted as many as 120 different definitions in the field which basically means that nobody really had a clue!! This is because all psychological constructs, such as creativity, are notoriously hard to pin down. However, creativity research has made significant steps ahead over the last decade or so and I believe nowadays there’s sufficient consensus in the field on Sternberg’s definition. Incidentally, Sternberg has another definition I have always loved: creativity, he says, is a decision we make.

      Chaz

  2. Wendy says:

    Hi Chaz .. good to see you at Harrogate.

    Your new book helped me tremendously when I took Mario’s place at HUPE and decided to work around his titles and abstracts, all surrounding creativity in one way or another … you must have written this book just for me :)

    hugs and smiles
    Wendy

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